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Concept Design » One Stop Shop Concept and Brand Design
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Although known to most as an Aromatherapy company Fragrant Earth International Limited is also a manufacturer of bespoke toiletries, skincare and cosmetic products. In addition to formulating new product ranges for a variety of customers ranging from household names to smaller, unknown spa groups and companies, we project manage from conception to shelf, and can warehouse and distribute the finished product. This is what we call our “one stop shop” solution. Although we specialise in the very high end, leading edge naturals market, we do not discriminate and will produce a quality that suits our customer, and ultimately, the end users budget. We operate on a scheduled plan to help and guide our customers through what may be unknown territory. We will set up a stage of meetings and discuss as follows: 1. First Meeting Our exploratory first meeting will identify what products our prospective customer is looking for. We identify the target market and introduce them to our skills and capabilities, and explain our typical working practices. We identify our customers existing business in an attempt to see if the purpose of the range is to offer an additional revenue stream from an existing customer base, through complimentary services, or whether it is to attract new customers to their existing business, albeit via increasing revenue opportunities with new product ranges. The initial meeting will usually determine whether there is scope for a business opportunity and if there is, we set a date for the second and consecutive meeting at which we highlight how best we can utilise our services to benefit our customer. 2. Second Meeting At this stage, the customer will have a better insight into what they are looking for and wanting to achieve. They may have a more detailed idea of the product range, and what some of the ingredients might be. The customer will be presented with a more complete “overview” of how we could work together on a one stop shop basis. Typically the customer will be looking to us to supply support in the following areas:- • Product development • Sales • Marketing • Distribution. At this stage we would be advised that we are to proceed with our customer and will usually arrange a third and final meeting to discuss operating procedures and to draw up terms of business and contracts. We treat each customer as a separate entity because we are aware that every job is different. We prefer to set expectations at this early point in time so that neither parties will walk away unsure of what is expected of them, or what they will get from the agreement. Rather than us dictating terms, we are aware that our customer has very valuable input, so if our customer wants us to work with their graphic designer, we make sure we incorporate this into the project. If you are interested in us helping you create a brand or concept large or small please contact Zoe Potter on +44(0)1458 831216 email zmp@fragrantearthint.com |