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News and Events » CosmoProf Asia 2008
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CosmoProf Asia 12th - 14th November 2008 Hong Kong Fragrant Earth International exhibited at CosmoProf Asia this year, to promote our existing brands, Fragrant Earth and Aroma Therapeutics but also to launch our new exciting, luxurious brand, Osciem. The show was undoubtedly a success in the sense that it attracted a lot of attention. The nature of the show was not a ‘sales’ show but a display case. We had a good site near the entrance/exit and so traffic in the general area was good. Buyers attended from many parts of Asia and there was a good spread of types i.e. stores, salons, distributors, spas etc. Aroma Therapeutics received a lot of attention. The packaging was thought to be very modern and well liked. The placement on the stand made the product catch the eye of visitors. Each of the individual sub sections drew interest. And guests to the stand moved from one section to another without prompting. Osciem was thought to be stunning. The boxes and the Art Deco theme were liked and valued for the market. In particular the Tottles were liked. The prices were generally thought to be right and the comparisons with La Prairie and Sisley accepted. Fragrant Earth oils gained more attention than expected. The stand itself was very spacious and stood out as a major. It gave a sophisticated image and the blend featuring Osciem and Aroma Therapeutics worked under the FEI banner in harmony. We are very pleased with the success of our stand and look forward to exhibiting at such events in the future. |